(Associated Press) Raw cookie dough is New York City’s latest unlikely food fad.

People who would rather lick the spoon than eat a baked cookie are waiting in long lines outside a month-old New York City shop that sells scoops of dough in a cup or a cone like ice cream.

AP Photo/Ted Shaffrey
In this photo taken from video, a customer at DO, Cookie Dough Confections, holds four different types of cookie dough in cones, Tuesday, Feb. 28, 2017, in New York. People who would rather lick the spoon than eat a baked cookie are waiting in long lines outside the month-old New York City shop that sells scoops of raw cookie dough in a cup or a cone like ice cream.

Kristen Tomlan is the 28-year-old founder of DO (pronounced ‘doh’) Cookie Dough Confections. She says she’s selling 1,500 pounds of cookie dough a day at her Greenwich Village storefront.

Nancy Lerman said she’s been twice before and has tried most of the flavors, which include chocolate chip, red velvet and peanut butter snickerdoodle.

She said raw dough is yummier than a baked cookie.

But is it safe? The store’s website, cookiedonyc.com, says, “Finally, cookie dough that you don’t have to pretend you are going to bake! All ingredients in each of our delicious, homemade recipes are completely safe to consume just as they are — unbaked.”

The store’s website is set up for Internet business, but currently says that because of overwhelming support they are unable to fill online orders. The price for a two-pack of Signature Chocolate Chip and Cake Batter is listed as $20.

— The Associated Press

Watch more on DO here.

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Meghan is a full-time writer exploring the fun facts behind food. She lives a healthy lifestyle but lives for breakfast, dessert and anything with marinara. She’s thrown away just as many meals as she’s proud of.