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Jack Daniels

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A third of Americans have missed a football game due to heavy tailgating

On bright and brisk falls mornings all over the country, you’ll find Americans gearing up for their favorite pastime — tailgating. While football, of course, is the main event, the tailgating subculture has become just as much of a mainstay of Saturday or Sunday mornings as the game itself. New research from YouGov revels an inside look at what Americans are drinking, their habits and how many participate. About 77% of respondents said they drink alcohol before the event, but 21% said they preferred to stay sober. One third of Americans said they drink alcohol at every tailgate they attend a game. College fans said that Bud Light, Samuel Adams, Blue Moon and Corona are the beers most likely to make an appearance in their game day coolers, while Jack Daniels, Baileys and Smirnoff are the preferred tailgating liquors. Frito-Lay’s chips, grilled Johnsonville sausages and cans of Campbells soup are the preferred snacks…