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McDonald’s ending longtime Olympic partnership

McDonald’s will no longer be a “Proud Sponsor of the Olympic Games.” In a surprise move, after 41 years of partnership, the world’s largest fast-food chain is ending it’s sponsorship of the world’s largest athletic competition — three years earlier than originally planned. McDonald’s Corp. was set to sponsor the Olympics through the 2020 Games, but according to a joint press release from the International Olympic Committee and the fast-food chain, McDonald’s executives have decided to take their business in a different direction. “As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities,” McDonald’s global chief marketing officer Silvia Lagnado said. The financial details weren’t released, but the contract extension that McDonald’s signed in 2012 was worth about $200 million, ABC News reported. “We have mutually agreed with McDonald’s to part ways.…

This burger chain was just voted best burger in America

In the battle of the burger chains, it’s not the golden arches Americans are longing for. For the first time ever, Five Guys, was named Burger Restaurant Brand of the Year — ousting two-time honoree In-N-Out Burger — according to The Harris Poll. The Washington D.C. based burger joint beat out In-N-Out Burger, followed by Shake Shack, Wendy’s, Culver’s, Whataburger, McDonald’s, Sonic, Smashburger, and Steak ‘n’ Shake to take the top spot. Not surprisingly, McDonald’s still hold the highest in familiarity across all brands. “The burger brand category has become less fragmented, as regional brands expand and become available in more parts of the country,” said Joan Sinopoli, vice president of brand solutions at The Harris Poll. “This is certainly the case with Five Guys, who has shed its ‘small regional player’ designation as it expands its footprint and marketing budget along with its fandom, which is a tremendous contributor…

McDonald’s expands Shamrock Shake line for 2017

Mint and chocolate lovers rejoice! McDonald’s is adding four new “Chocolate Shamrock Shakes” to its  menu. In addition to the annually offered vanilla and mint “Shamrock Shake,” the fast-food chain will also be blending a new Chocolate Shamrock Shake, a Shamrock Chocolate Chip Frappe, a Shamrock Hot Chocolate and a Shamrock Mocha, reported Brand Eating. If the Chocolate Shamrock Shake sounds familiar, it’s because it was on the McDonald’s “secret menu”—that is, items available to those “in the know”—for a number of years. Well, somethings are too good not to share, and we’ll thank our lucky shamrocks, they decided to add these to the seasonal offerings. Original Shamrock Shake – Vanilla soft serve and mint-flavored Shamrock Shake syrup served with whipped topping and a maraschino cherry. New this year is a sprinkling of green sugar crystals—because if you’re counting, by this point, why worry about a few extra calories. Chocolate…